IT Cosmetics' First Sephora Event and #ITCCChallenge for Charity!

Last week, IT Cosmetics has their first ever Sephora Event inside the Sephora in Herald Square (NYC). It was an event open to the public to celebrate the brand being part of Sephora for one year and also now sold in all doors! I decided to take a trip into the city to see the event, say hi to the team and help celebrate. Turns out, they also launched a great challenge you can partake in (it is free) and help a great cause! Read on for more.

#ITCCChallenge
If you share a "before" and "after" picture of yourself with IT's CC Cream on social media using the hashtag "ITCCChallenge", the company will donate $1 for every post to the Look Good, Feel Better foundation!




Here is mine:

I mix the shades FAIR and LIGHT

Event Recap
The event was so fun. IT's talented makeup artists hosted a few master classes throughout the day. I walked in during the last class and even though I consider myself quite knowledgeable on all the products, I am always ready and open to learn tips and tricks from the professionals! They are the professionals for a reason. I picked up a few good tips, including that you can use Bye Bye Makeup as a hydration mask by leaving it on a little bit before rinsing!

The whole store had awesome IT decor everywhere, all around the makeup stations and even a cute IT bouquet!

I want an actual tube of CC cream that size!

There was a huge GORGEOUS glass IT wheel too with all the IT's Sephora products in it (look closely!) This thing was breathtaking and I was so nervous whenever I got close to it I was going to trip and fall into it, which luckily did not happen!

Of course it is always great for me to see my friends on the IT team! They are some of the sweetest people ever!

You probably recognize Jacquie and Desiree from presenting on air from QVC! These ladies are just as nice and beautiful in person!

Jamie Kern Lima, ITs founder was also there! It was so awesome to see her again. I met her a couple of times years ago but it was great to see her and congratulate her in person on how much success her brand has!! She gave such a lovely speech before meeting everyone there as well. This woman is truly passionate and caring about her brand and brand's supporters (like me!)

Overall, I had such a fun time hanging out for a bit with the IT Team and celebrating their new #ITCCChallenge and launch in all Sephora doors!


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disclaimer: i went to this event on my own because i wanted to. i even bought a spare CC cream while there! this post not endorsed or sponsored. no monetary compensation received. all thoughts are my own, honest opinions as always.

-Diane